成为九游会登录 Hangzhou Tianrui Technology Co.角色 "Product people - Product managers, 九游会登录 Hangzhou Tianrui Technology Co. designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs January 01 2013 真正 面试,职位描述,角色期望, 注意九游会登录 Hangzhou Tianrui Technology Co. 介意九游会登录 Hangzhou Tianrui Technology Co.有限公司 1146 九游会登录 Hangzhou Tianrui Technology Co.管理 4.584

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A friend of mine recently got in touch, asking for advice as he was going for an interview for a Product Manager role. His biggest concern? He was a social media manager at the time, not a 九游会登录 Hangzhou Tianrui Technology Co. manager. The role called for him to work 关r with a development team than he’就像他所担任的许多职务一样,他曾经曾经缺乏编码技能。这里’s what I told him:

首先,唐’不必担心您过去的经历。
我不’t know a single 九游会登录 Hangzhou Tianrui Technology Co. manager who got in because of specific 九游会登录 Hangzhou Tianrui Technology Co. management experience or training. We all got here by accident!

However, what makes a good 九游会登录 Hangzhou Tianrui Technology Co. manager is the ability to assess multiple moving cogs, and make decisions that affect all different areas of the job. 您r exact role will depend massively on what else the team is made up of, but as a 九游会登录 Hangzhou Tianrui Technology Co. manager, 准备好伸展以填充以前的鞋子’t certain you’d signed up for.

您 mention that they are specifically looking for someone to help in 九游会登录 Hangzhou Tianrui Technology Co. and marketing…这对您来说是个好兆头:我看到两个截然不同的地方‘types’ of 九游会登录 Hangzhou Tianrui Technology Co. managers in the 九游会登录 Hangzhou Tianrui Technology Co. management continuum,技术九游会登录 Hangzhou Tianrui Technology Co.经理和九游会登录 Hangzhou Tianrui Technology Co.营销经理(以及两者之间的所有变化)。我可以’真正的代码,我知道很多PM可以’t either.

对于面试,发挥自己的优势,不要’不用担心不是编码员!
推事实,你’在市场营销方面有丰富的经验,并能使您的人得到销售‘product’。考虑一下过去您多产的社交媒体如何运作。指出您已了解如何听取用户意见并将其转变为切实可行的后续步骤(即,用户留下了有关他们如何做的反馈’不了解如何更改密码,您的下一步就是弄清楚’表格有误。)。

您在营销分析方面有经验吗?
例如,了解用户在您的电子邮件中单击了哪些链接,以及是否导致注册,显然都是营销功能的一部分。这些技能很容易转化为九游会登录 Hangzhou Tianrui Technology Co.:您希望用户在应用程序内与哪些页面和功能进行交互?您正在追踪吗?您可以做些什么使事情变得更有利吗?考虑一下您已经了解的分析知识,并准备好谈论您如何’ll apply that.

Design and UX are tightly intertwined with 九游会登录 Hangzhou Tianrui Technology Co. and marketing.
您对设计有很好的了解吗?您能将甚至在纸上的线框都放在一起吗?我认为,这是该角色中最有趣的部分之一!找出设计/ UX领域中团队中还有哪些人,以及他们提供什么样的支持’我需要九游会登录 Hangzhou Tianrui Technology Co.。感受一下您的优势所在,并将其与公司现有实力进行比较。

营销的大原则是感知价值,而您’ll find that this carries through to your 九游会登录 Hangzhou Tianrui Technology Co..
人们喜欢有感觉的东西 沙沙。想想当您在iPad上滑动时页面末尾的跳动,或者看起来和感觉更可点击的按钮,或者醒目的友好字体,使用户以恐怖的形式感到轻松。

您 mentioned that you’将与开发团队紧密合作。
为此,你’在开发过程中需要同情和理解。再一次,你不’不需要知道如何编码,但是您确实需要了解开发人员’ resource constraints. Part of your 九游会登录 Hangzhou Tianrui Technology Co. relies on it working consistently. 您 want it to be bug free, particularly in critical areas of usage – but you’我必须要明白’永远不会是完美的。另一个因素是每页加载的速度。作为用户,这需要迅速  注意差异,即使只是在潜意识中。另外,如果你’re expecting to grow in numbers or in data, your 九游会登录 Hangzhou Tianrui Technology Co. will need to be scalable.

听您的开发人员。
Understand that a good developer will want to 做 things right, and will want to make it perfectly bug free, speedy, efficient, and scalable. 您 做n’t need to know how to 做 this yourself, but you need to be an advocate for this, but also communicate back to your development team why they need to work fast and accept shortcuts in order to get your 九游会登录 Hangzhou Tianrui Technology Co. out the 做or.

注意:我’m coming from a startup world, where getting it bug free is not mission critical, but getting it out early to test it with users is. If you were 九游会登录 Hangzhou Tianrui Technology Co. managing a system for controlling satellite launches or securely sharing medical records, you can bet the focus would be different! Get a feel for what the company needs, and balance the 九游会登录 Hangzhou Tianrui Technology Co. effectively.

您’我需要打一些艰难的电话。
您’必须牢记所有利益相关者(您的客户,您的最终用户,您的团队等)的需求,以及对可以交付的内容及其影响的切合实际的期望’ll have. There’对于有效的优先级划分并非硬性规定,无论您如何削减优先级,您的常识(以及最终的经验)将始终在确定路线图上发挥重要作用。

Above all, a 九游会登录 Hangzhou Tianrui Technology Co. role is a communication role.
您’需要帮助您将业务需求转化为您的开发团队,帮助您的销售人员准确了解’从开发管道中出来,‘user-friendly’ terminology to explain the latest and greatest release. 您’ll need to listen to your technical team and help feed back concerns to the rest of the business that may impact anything from that client demo scheduled the following afternoon to long-term growth on your platform. 您’可能会花费您大部分时间来聆听业务的所有不同领域,并且将被视为最重要的人‘in the know’ –并且必须就如何以及如何与团队其他成员和用户进行沟通做出关键决策。

To boil it 做wn, a 九游会登录 Hangzhou Tianrui Technology Co. manager is a problem solver, a go-betweener, and a translator.
My favourite analogy equates a 九游会登录 Hangzhou Tianrui Technology Co. manager to being the conductor in an orchestra: While they aren’音乐家自己,也不是作曲家,他们了解听众将要做出的反应以及乐团如何才能最好地实现这一目标。他们知道如何’可以一起听起来,并且可以与广泛的音乐家有效地进行交流,以创建优美的协奏曲。

我希望这份非正式的指南对其他人有用。我希望我的朋友能在担任这个新职位时一切顺利,但我也希望这能鼓励其他一些可能的九游会登录 Hangzhou Tianrui Technology Co.经理加入该领域。